diff --git a/product_print_zpl_barcode/models/product.py b/product_print_zpl_barcode/models/product.py
index 908d84e..6853de6 100644
--- a/product_print_zpl_barcode/models/product.py
+++ b/product_print_zpl_barcode/models/product.py
@@ -35,7 +35,7 @@ class ProductTemplate(models.Model):
                 "because it has %d variants and not just one.")
                 % (self.display_name, self.product_variant_count))
         action = self.env.ref(
-            'product_print_zpl_barcode.product_print_zpl_barcode_action').read()[0]
+            'product_print_zpl_barcode.product_print_zpl_barcode_action').sudo().read()[0]
         action['context'] = {
             'active_id': self.product_variant_ids[0].id,
             'active_model': 'product.product',
diff --git a/product_print_zpl_barcode/wizard/product_print_zpl_barcode.py b/product_print_zpl_barcode/wizard/product_print_zpl_barcode.py
index 26be01a..45a05b1 100644
--- a/product_print_zpl_barcode/wizard/product_print_zpl_barcode.py
+++ b/product_print_zpl_barcode/wizard/product_print_zpl_barcode.py
@@ -270,7 +270,7 @@ class ProductPrintZplBarcode(models.TransientModel):
             'zpl_filename': 'barcode_%s.zpl' % vals['barcode'],
             })
         self.write(vals)
-        action = self.env.ref('product_print_zpl_barcode.product_print_zpl_barcode_action').read()[0]
+        action = self.env.ref('product_print_zpl_barcode.product_print_zpl_barcode_action').sudo().read()[0]
         action.update({
             'res_id': self.id,
             'context': self._context,
@@ -285,7 +285,7 @@ class ProductPrintZplBarcode(models.TransientModel):
             self.zpl_filename, base64.decodebytes(self.zpl_file), format='raw')
         action = True
         if self._context.get('print_and_new'):
-            action = self.env.ref('product_print_zpl_barcode.product_print_zpl_barcode_action').read()[0]
+            action = self.env.ref('product_print_zpl_barcode.product_print_zpl_barcode_action').sudo().read()[0]
             action.update({
                 'views': False,
                 'context': self._context,